In a span of just nine years, DJ Donnie Luv has established herself as one of Florida’s most innovative music curators. Donnie’s love for music was sparked during her childhood growing up in St. Petersburg, Florida. Seeing female icons such as Missy Elliott dominate in hip-hop motivated her to begin freestyling and ghostwriting for local artists throughout her adolescence and into adulthood. It wasn’t until 2013 that she discovered she had a natural talent for blending records. From there, Donnie purchased her first mixing board and transitioned from aspiring songwritter to DJ. The power of the rhythmic groove and soul in music is what influenced Donnie’s ear. Acts such as D’angelo, J. Dilla, & Anita Baker are just a few inspirations of her sound. From chopping up soul samples to blending sounds of today & yesterday; DJ Donnie Luv has stapled herself as a tastemaker of soul and energy. After a year of honing her craft, Donnie made her debut at a local nightclub on January 1st, 2014. This inaugural event earned Don the respect of her city and secured her reputation as a premier party starter. Shortly after playing her first set, she was sought out for various gigs, one of which did not include DJing at all. Instead, the blossoming music mixer was called on to interview platinum-selling southern hip-hop staple Lil Boosie, for Burg Life Radio. This interview not only further skyrocketed her career but showcased her versatility in entertainment. In the year that followed, Donnie chose to shift her focus to downloading songs online and pitching down the tracks with her Serato Pioneer DDJ while adding quick “chops” to each record. This collection of music was inspired by the late DJ Screw. However, Donnie knew that she needed to add her Florida flavor to it, which is why in April 2015, she launched Slugged Sounds, a new branch of the chopped and screwed sub-genre that was exclusive to her home state. Slugged Sounds releases nostalgic and authentic mixes while connecting open-minded fans and musicians worldwide through digital media, music, and specially curated events. Artists who work with this collaborative effort include the mastermind herself, Jerry Nova, BTMVLE Jotta, Renald Bart, and SOAP Zac. As Slugged Sounds grew, Donnie continued catching the attention of some of entertainment’s biggest names. In the Fall of 2015, she was called on to DJ a show for Robb Banks at the Orpheum in Tampa, which was hosted by DOPE Entertainment, the founders of the Rolling Loud festival. Today, Donnie continues to be regarded as one of the smoothest & most innovative DJs in Florida. From mixing on radio stations such as 99 Jamz The Burg & Power Plug Radio to gaining over 500,000 streams for her slugged and chopped mixes, soulful production, & blends. In 2021, Donnie founded “727 Day,” a day of celebration for the city and area code that birthed her. Officially launching on July 27th, an annual city celebration that brings creators together for a series of performances and artistic experiences.
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